La Liga, one of Spain’s most popular football leagues, has seen its broadcasting revenue soar to €4 billion in the current season. This increase is due to several factors including increased viewership and higher ratings for La Liga matches.

The increase in broadcasting revenue can be attributed to several factors. Firstly, La Liga has become more competitive with many teams investing heavily in their own television rights. Secondly, La Liga has been able to secure new contracts with broadcasters, which have helped to increase their audience reach. Thirdly, La Liga has also invested in new technology such as live streaming services, which have allowed fans to watch games from home.

In addition to these factors, La Liga has also been able to negotiate better deals with broadcasters over the past few seasons. This has resulted in increased revenues for La Liga, which has allowed them to invest in new technologies and improve their broadcasts.

Overall, La Liga’s broadcasting revenue has grown significantly this season, and it is likely that this trend will continue in the future. With increasing demand for sports content and the rise of online streaming services, La Liga will continue to see growth in their broadcasting revenue.